Fairtrade Town Frankfurt

Client: Weltladen Bornheim
Industry: Fairtrade
Development Time Frame: 2 Weeks
Target Audience: B2C
Technology: Wordpress

The Business:
The client is part of an organization composed of representatives of the City of Frankfurt, the Catholic and Protestant Churches, the Freetrade shops, and the sustainability movement in Frankfurt. These groups have come together to set up a Fair Trade Town campaign for Frankfurt.

Design:
Small is beautiful. The requirements for the design were quickly established: Simple, clearly structured, only a few menu items – concentrating on essentials."

Construction / Conception:
The site is structured so as to present its intention clearly, and help every user find what he or she is looking for. Through simple input forms, users can post information recommending brick-and-mortar stores in Frankfurt.

Client responses:
“PSM&W new media understood our needs right away and guaranteed that the project would be done very quickly. This was a major advantage, because we were able to launch the site to coincide with the beginning of our campaign.” (Ursula Artmann, Owner, Weltladen Bornheim)

Link to the site:
www.fairtradetown-frankfurt.de