Arrow Central Europe GmbH
Client: Arrow Central Europe GmbH
Industry: Worldwide IT Distribution
Development Time Frame: 6 Months
Target Audience: B2B
On the 1st of October, 2009, Arrow Electronics, Inc., headquartered in Melville, New York, combined its two distribution companies, SPOERLE and SASCO HOLZ into a single firm called Arrow Central Europe GmbH. The new firm is a major player in global markets, providing electronic components, IT services, and computing solutions in the commercial and industrial sectors. With its headquarters in Dreieich, Germany, Arrow Central Europe handles the company's German, Belgian, Dutch, Austrian, and Swiss work."
Sleek, modern, innovative, with clear user orientation despite presenting a considerable amount of content. Early briefings suggested that the page should be based on the existing American website, but still have its own distinctive elements. We believe that the results speak for themselves: The design leads the user's eye to what he or she is looking, using an intuitive structure based on boxes and boundaries that differentiates it from the original open design.
Effect: discreet colors, lots of white space, using contrasting colors to good effect (grey, anthracite, and black)."
Construction / Conception:
Right on the new website's start page, visitors will find an impressive array of manufacturers' logos in a banner format. Many other elements of the front page facilitate access to the many sections of Arrow Europe's new site: From lists of events (allowing users to sign up with only a few clicks) to Newsletters whose contents registered users can personalize.
“PSM&W new media had us convinced from the beginning, and throughout the consulting process, which went very smoothly. They worked very conscientiously in a way that we very much appreciated, always finding great practical solutions to our problems. We found them to be good collaborators at every step of the process, including the implementation phase. They responded to our requests quickly and effectively.” (Birgit Goebel, Marcom Program Manager, Arrow Central Europe GmbH in Dreiech)
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