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Hollywood Collection - Das MEHR wartet auf dich!
Corporate Division: Home Entertainment Division of 20th Century Fox
Development Time Frame: 4 Months
Software Technology: Flash
The website's design was based on existing online advertising material adapted to connect with the wordplay in the German motto for the raffle of Blu-ray and HD systems. A 3D animated hand is the main visual effect of the entire project, waving to the user to come experience the “MEHR.”
Structure / Conception:
Hollywood Collection's yearly sweepstakes for 2010 is using the motto, “Das MEHR wartet auf dich!” Das MEHR refers to 75 Blu-ray Home Theater systems, which you can have a chance to win by participating in the drawing. This was the main thrust of the animation for marketing Blu-ray.
In order to bring the most attention to the raffle, a microsite was developed. The microsite replaced the Hollywood Collection's regular website for 3 months (starting 31.01.2011). Exclusive trailers produced for TV and the internet supported this promotion, as did online advertisements and our first ever mobile campaign.
“Every year, we manage a major sweepstakes for the Hollywood Collection. The 2010 sweepstakes were focused on Blu-ray technology. Following our instructions, PSM&W new media developed a customized microsite for us that had a considerable power of attraction on users. The online and mobile advertisement campaign that they designed to complement it provided the best possible support for the project, resulting in outstandingly high levels of interest. The trailer and TV-spot they produced also had a tremendous effect. In our eyes, all of these skills make PSM&W new media a solid and reliable partner in the media marketing business.” (Julia Röseler, Product Manager at Twentieth Century Fox Home Entertainment Germany GmbH)
Link to the site: